consulting

It begins with knowing your audience and their needs. What messaging will resonate with them, will motivate them to action? Once the market and messaging are understood, it’s all about building a battle plan to drive sales and revenue.

We work together to design a top-to-bottom battle plan, to create messaging and content. And then we execute like our lives depend upon it. No detail is missed. No opportunity neglected. It must be relentless.

I have worked with a local ski mountain to boost their revenue by 50 percent over 5 years, while reducing and managing costs. Later we worked together to boost season pass sales by 25 percent in one year! Additionally, I have worked with a leadership center at a renowned business school to refine their message and to create website content.

Currently I am working with Children’s Hospital at Dartmouth Community Relations to refine messaging and boost fundraising. And then there is one of my favorite ongoing projects: Krass & Co., a family business you could say!

I am more than happy to share some content from past projects, my experiences, discuss business philosophy, and what you’re looking to accomplish.